Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather data you knowingly share. This includes your name, company name, email address, phone number, delivery addresses, and specific requirements for your floral needs. We also collect payment details when placing orders, though this is securely processed through our payment partners.

For our corporate clients, we may gather additional business information such as company registration details, preferred delivery schedules, and budget considerations. This helps us tailor our service to your business needs.

Our website automatically collects certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer support. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure your satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating with you about order status and delivery schedules
• Providing customer support and addressing your inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our offerings (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-personal information to understand market trends and improve our operations. For example, we might analyze which types of arrangements are most popular in different seasons to better prepare our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the specific services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

We implement physical security measures to protect our office systems, and we limit access to personal information to employees who need it for their work. Our team receives regular training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems – this data is handled by certified payment processors specializing in secure financial transactions.

While we employ strong security measures, no system is completely immune to risk. We continuously monitor and update our security practices to address evolving threats and maintain the highest protection standards possible.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what data we hold about you, ask us to correct inaccuracies, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only for as long as it is needed for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are required for the proper functioning of our website – they enable basic features like page navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This data is collected in aggregate form and does not identify individual users.

You can control cookie settings through your browser preferences. However, disabling certain cookies may impact some website features and your overall browsing experience.

Business Transfers and Changes

If WharfCraftLoom undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of any such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes are made, we'll notify you by email or via a notice on our website before those changes take effect.

Minor updates for clarity or administrative adjustments may occur without prior notice. We encourage you to review this policy from time to time to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected information from someone under 18, we will promptly remove that data from our systems.

Parents or guardians who believe we may have information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within the United Kingdom jurisdiction. However, some of our service providers may process data abroad. When this happens, we ensure appropriate safeguards to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.